Customer analytics data model

ABSTRACT

The present disclosure extends to methods, systems, and computer program products for generating attribute tables for holding attributes and a retail data model linking customer attributes to perform analytics on customer behavior that is optimized for the Hadoop platform.

BACKGROUND

With the increased popularity and consumer trust of online transactions, more and more consumers are doing business over the internet from their computers. As a result of any transaction over the internet, information is created in the form of data that characterizes the transaction, the transaction participants, and many of the circumstances and conditions surrounding the transaction. It has become customary to record and study this transaction data for the benefit of future business decisions and future internet offerings in general. However, with the increasing number of internet users worldwide the data generated by these network interactions is massive and voluminous. This data must be organized in order for it to be useful to businesses and consumers alike. Advances in database creation and management have provided opportunities for data aggregation and more timely use of accumulated data.

Typically, a database user will decide the attributes that they believe are useful for a given study. The database user will form a table of user attributes, transaction attributes, and product attributes that they believe are relevant to the study. They will then begin to collect values for storage within the table. Often times the data that is available is already in a table that has been collected prior to the conception of the study. Large entities or businesses maintain databases. Over time these databases become very large. Such entities and businesses may have maintained such databases for many years and the data contained therein can be studied after the fact at a later date.

Data from various sources may be added to these large databases to help retailers understand the needs and wants of customers. For example, data sources such as Enterprise Data, Social Data, Mobile Data along with Online Data may be added the data sources to understand the 360° of a customer. These additional data sources bring both structured and unstructured data along with very large volumes.

Further, it will be appreciated that retailers are operating across multiple channels. Retailers are making an effort to understand the customer across these channels and provide seamless interaction for customers across these channels. This aspect of omni-channel retailing along with need for personalization of the offers calls for analyzing data from multiple sources and banners calls for leveraging Hadoop based systems for analyzing massive volume of data efficiently.

What is needed are methods, systems, and computer program products for generating attribute tables for holding attributes while a corresponding business plan is in an approval process; methods, systems and computer program products for approving proposed business plans and automatically generating workflow for establishing data tables for aggregating customer profile data in those data tables; and methods, systems, and computer program products for linking customer attributes to perform analytics on customer behavior. As will be seen, the disclosure provides such methods, systems and computer programs for generating attribute tables for holding attributes while a corresponding business plan is in an approval process, for approving proposed business plans and automatically generating workflow for establishing data tables for aggregating customer profile data in those data tables, and for linking customer attributes to perform analytics on customer behavior in an effective and elegant manner.

BRIEF DESCRIPTION OF THE DRAWINGS

Non-limiting and non-exhaustive implementations of the present disclosure are described with reference to the following figures, wherein like reference numerals refer to like parts throughout the various views unless otherwise specified. Advantages of the present disclosure will become better understood with regard to the following description and accompanying drawings where:

FIG. 1 illustrates an implementation of a system and method for generating attribute tables for holding attributes while a corresponding business plan is in an approval process and a retail data model linking customer attributes to perform analytics on customer behavior in accordance with the teachings and principles of the disclosure;

FIG. 2 illustrates an example block diagram of a computing device capable of performing the computer instructions and processes of the systems and methods disclosed;

FIG. 3 illustrates an example computer and network architecture that facilitates different implementations of the disclosure; and

FIG. 4 illustrates an implementation of a workflow for generating attribute tables for holding attributes while a corresponding business plan is in an approval process and a retail data model linking customer attributes to perform analytics on customer behavior in accordance with the teachings and principles of the disclosure.

DETAILED DESCRIPTION

The present disclosure extends to methods, systems, and computer program products for generating attribute tables for holding attributes while a corresponding business plan is in an approval process and a retail data model linking customer attributes to perform analytics on customer behavior. In the following description of the present disclosure, reference is made to the accompanying drawings, which form a part hereof, and in which is shown by way of illustration specific implementations in which the disclosure may be practiced. It is to be understood that other implementations may be utilized and structural changes may be made without departing from the scope of the present disclosure.

Implementations of the present disclosure may comprise or utilize a special purpose or general-purpose computer, including computer hardware, such as, for example, one or more processors and system memory as discussed in greater detail below. Implementations within the scope of the present disclosure also include physical and other computer-readable media for carrying or storing computer-executable instructions and/or data structures. Such computer-readable media can be any available media that can be accessed by a general purpose or special purpose computer system. Computer-readable media that store computer-executable instructions are computer storage media (devices). Computer-readable media that carry computer-executable instructions are transmission media. Thus, by way of example, and not limitation, implementations of the disclosure can comprise at least two distinctly different kinds of computer-readable media: computer storage media (devices) and transmission media.

Computer storage media (devices) includes RAM, ROM, EEPROM, CD-ROM, solid state drives (“SSDs”) (e.g., based on RAM), Flash memory, phase-change memory (“PCM”), other types of memory, other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store desired program code means in the form of computer-executable instructions or data structures and which can be accessed by a general purpose or special purpose computer.

A “network” is defined as one or more data links that enable the transport of electronic data between computer systems and/or modules and/or other electronic devices. When information is transferred or provided over a network or another communications connection (either hardwired, wireless, or a combination of hardwired or wireless) to a computer, the computer properly views the connection as a transmission medium. Transmission media can include a network and/or data links, which can be used to carry desired program code means in the form of computer-executable instructions or data structures and which can be accessed by a general purpose or special purpose computer. Combinations of the above should also be included within the scope of computer-readable media.

Further, upon reaching various computer system components, program code means in the form of computer-executable instructions or data structures can be transferred automatically from transmission media to computer storage media (devices) (or vice-versa). For example, computer-executable instructions or data structures received over a network or data link can be buffered in RAM within a network interface module (e.g., a “NIC”), and then eventually transferred to computer system RAM and/or to less volatile computer storage media (devices) at a computer system. RAM can also include solid state drives (SSDs or PCIx based real time memory tiered storage, such as FusionIO). Thus, it should be understood that computer storage media (devices) can be included in computer system components that also (or even primarily) utilize transmission media.

Computer-executable instructions comprise, for example, instructions and data, which, when executed at a processor, cause a general purpose computer, special purpose computer, or special purpose processing device to perform a certain function or group of functions. The computer executable instructions may be, for example, binaries, intermediate format instructions such as assembly language, or even source code.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the described features or acts described above. Rather, the described features and acts are disclosed as example forms of implementing the claims.

Those skilled in the art will appreciate that the disclosure may be practiced in network computing environments with many types of computer system configurations, including, personal computers, desktop computers, laptop computers, message processors, hand-held devices, multi-processor systems, microprocessor-based or programmable consumer electronics, network PCs, minicomputers, mainframe computers, mobile telephones, PDAs, tablets, pagers, routers, switches, various storage devices, commodity hardware, commodity computers, and the like. The disclosure may also be practiced in distributed system environments where local and remote computer systems, which are linked (either by hardwired data links, wireless data links, or by a combination of hardwired and wireless data links) through a network, both perform tasks. In a distributed system environment, program modules may be located in both local and remote memory storage devices.

Implementations of the disclosure can also be used in cloud computing environments. In this description and the following claims, “cloud computing” is defined as a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned via virtualization and released with minimal management effort or service provider interaction, and then scaled accordingly. A cloud model can be composed of various characteristics (e.g., on-demand self-service, broad network access, resource pooling, rapid elasticity, measured service, or any suitable characteristic now known to those of ordinary skill in the field, or later discovered), service models (e.g., Software as a Service (SaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS)), and deployment models (e.g., private cloud, community cloud, public cloud, hybrid cloud, or any suitable service type model now known to those of ordinary skill in the field, or later discovered). Databases and servers described with respect to the present disclosure can be included in a cloud model.

Further, where appropriate, functions described herein can be performed in one or more of: hardware, software, firmware, digital components, or analog components. For example, one or more application specific integrated circuits (ASICs) can be programmed to carry out one or more of the systems and procedures described herein. Certain terms are used throughout the following description and Claims to refer to particular system components. As one skilled in the art will appreciate, components may be referred to by different names. This document does not intend to distinguish between components that differ in name, but not function.

As used herein, the phrase “attribute” is intended to denote characteristics and behaviors of things, users, items, products and objects that can be digitally quantified into values that can be studied and compared.

As used herein, the phrase “attribution” is intended to mean the process by which things are given attributes, or whereby things are organized by their attributes.

As used herein, the phrase “business plan” is intended to denote any proposed plan that will use the features of the invention in order to be approved. For example, a business plan may be a plan to develop a cracker for sale, and the plan may be approved based on the attributes of success that may be discovered for the cracker.

As used herein, databases may comprise table data structures therein in order to organize attribute data in a useable way.

The disclosure relates to systems and methods of creating new attributes through an internal business approval process of a company or through third party business plan submittal to, and approval by, a company or individual. The systems and methods disclosed herein may utilize a computer assisted retrieval (“CAR”) engine that will initiate a workflow that will generate the attributes. The systems and methods of the disclosure will create the joins and rollups in the background automatically or in real-time based on basic customer data and basic customer input parameters. The systems and methods of the disclosure provide an elegant solution that creates the process and the storage of the attribute information by creating the database tables, which will hold the newly created attributions as created by the customer.

The systems and methods of the disclosure automate the processing and storage of attribute information by creating the database tables, which will hold the new attributions as created by the customer. Attributions may include demographic, geographic, and any other attributions that may be created by the customer. As new attributions are created for a customer, the systems and methods of the disclosure use those attributions and build the necessary tables to aggregate totals without manual intervention. The systems and methods of the disclosure may operate to reduce development time and allow business partners to interact with the overall system. Thus, the systems and methods allows business to create a new customer attribution or attributions. The systems and methods of the disclosure capture the user input and automatically create tables to store the data once aggregated. The automatically created tables may be done in real-time or near real-time. Users are then able to take the calculations from the new attributions to make business decisions.

The systems and methods of the disclosure contemplate creating new, flexible database technology in order to make rapid aggregated data studies to assist in making business decisions. It will be appreciated that customer attribution tables are designed for efficient data access to provide insights into key performance indicators that help to study one or more customers and purchases made by customers. To minimize the number of tables, combination of hierarchies and partitions may be used. Business hierarchy may be maintained as various levels in the attribution table and related information are grouped into a set of tables. A retail data model linking customer attributes to perform analytics on customer behavior will be discussed. It will be appreciated that the optimization may be for the Hadoop platform.

Referring now to FIG. 1, an implementation of a system and method for generating attribute tables for holding attributes while a corresponding business plan is in an approval process over a computer network is illustrated. The system and method 100 may comprise receiving a request over a network for approval of a business plan at 110. The system and method 100 may further comprise capturing user inputs from the business plan or based on the business plan at 120. The user inputs may describe features or attributes contained within or that are part of the business plan.

The system and method of FIG. 1 may further comprise generating attributes corresponding to the user inputs that will be used in the business plan at 130. At 140, a table may be generated for storing attribute data therein for use in evaluating the business plan. Generation of the table may include, metadata, headers, footers, relative maximums, relative minimums and the like. The attribute data may correspond to the generated attributes for use by the business plan.

At 150, the system and method 100 may comprise optimizing a table for holding retail related attribute data therein. It will be appreciated that the attribute data may include customer profiles, product characteristic information, and retail channel information. The table optimization may comprise: a flattened data structure at 152, partitioning related attributes together into subgroups at 154, determining a hierarchy for each of the subgroups at 156, and combining subgroups of attributes into a plurality of tables based on hierarchy at 158.

The system and method 100 may further comprise at 160, generating queries for each of the tables and aggregating the query into common temporary tables.

At 170, a report may be generated, wherein the report may convey aggregated attribute information corresponding to the user inputs and the business plan for which approval is sought.

In an implementation, the system and method 100 may comprise transposing the subgroups when combining the subgroups within an optimized table. In an implementation, the system and method 100 may comprise maintaining the hierarchy of the subgroups through a plurality of levels of combinations during aggregation.

In an implementation, the system and method 100 may comprise aggregating attribute data from a plurality of retail source databases representing a plurality of retail channels. In an implementation, the system and method 100 may comprise generating a plurality of queries for attribute data wherein each request corresponds to one of the different retail source databases. In an implementation, the queries may be generated to specifically correspond with each of the different retail channel databases, such that the requests may differ according to the partition within which corresponding subgroup data resides.

In an implementation, the system and method 100 may comprise generating meta data comprising information regarding hierarchy of the subgroups stored within the table. In an implementation, the system and method 100 may comprise generating meta data comprising information regarding the combining of the subgroups stored within the table. In an implementation of the disclosure, the attribute table may be refreshed at a recurring interval. In an implementation, the recurring interval may be monthly. In an implementation, the recurring interval may be daily.

It will be appreciated that a file distributed system may be implemented by the disclosure. For example, the Hadoop distributed file system (HDFS) may be used by the disclosure. The HDFS is a distributed, scalable, and portable file-system. It is largely written in Java and is used within the Hadoop framework. Each node in a Hadoop instance typically has a single namenode, which may be a cluster of datanodes that form a HDFS cluster. Each node may not require a datanode to be present. Each datanode may serve up blocks of data over the network using a block protocol specific to HDFS. The file system may use the TCP/IP layer for communication. Clients use a remote procedure call (RPC) to communicate between one another.

It will be appreciated that HDFS stores large files (typically in the range of gigabytes to terabytes) across multiple computers or machines. It achieves reliability by replicating the data across multiple hosts. As such, it theoretically does not require RAID storage on hosts. However, it will be appreciated that to increase I/O performance some RAID configurations may still be useful. With the default replication value, 3, data is stored on three nodes: two on the same rack, and one on a different rack. Data nodes may talk to each other to rebalance data, to move copies around, and to keep the replication of data high.

HDFS is not fully POSIX-compliant, because the requirements for a POSIX file-system differ from the target goals for a Hadoop application. The tradeoff of not having a fully POSIX-compliant file-system is increased performance for data throughput and support for non-POSIX operations such as Append.

The HDFS file system includes a so-called secondary namenode. The secondary namenode regularly connects with the primary namenode and builds snapshots of the primary namenode's directory information, which the system then saves to local or remote directories. These checkpointed images can be used to restart a failed primary namenode without having to replay the entire journal of file-system actions, then to edit the log to create an up-to-date directory structure. Because the namenode may be the single point for storage and management of metadata, it can become a bottleneck for supporting a huge number of files, especially a large number of small files. HDFS Federation, a new addition, aims to tackle this problem to a certain extent by allowing multiple name-spaces served by separate namenodes.

An advantage of using HDFS is data awareness between the job tracker and task tracker. The job tracker schedules map or reduce jobs to task trackers with an awareness of the data location. For example: if node A contains data (x,y,z) and node B contains data (a,b,c), the job tracker schedules node B to perform map or reduce tasks on (a,b,c) and node A would be scheduled to perform map or reduce tasks on (x,y,z). This reduces the amount of traffic that goes over the network and prevents unnecessary data transfer. When Hadoop is used with other file systems this advantage is not always available. This can have a significant impact on job-completion times, which has been demonstrated when running data-intensive jobs.

One potential drawback of HDFS, may be that HDFS was designed for mostly immutable files and may not be suitable for systems requiring concurrent write-operations. Another potential drawback of HDFS may be that it cannot be mounted directly by an existing operating system. Getting data into and out of the HDFS file system, an action that often needs to be performed before and after executing a job, can be inconvenient. A Filesystem in Userspace (FUSE) virtual file system has been developed to address this drawback, at least for Linux and some other Unix systems.

It will be appreciated that file access can be achieved through the native Java API, the Thrift API to generate a client in the language of the users' choosing (C++, Java, Python, PHP, Ruby, Erlang, Perl, Haskell, C#, Cocoa, Smalltalk, and OCaml), the command-line interface, or browsed through the HDFS-UI webappover HTTP.

Referring now to FIG. 2, a block diagram of an example computing device 200 is illustrated. Computing device 200 may be used to perform various procedures, such as those discussed herein. Computing device 200 can function as a server, a client, or any other computing entity. Computing device 200 can perform various monitoring functions as discussed herein, and can execute one or more application programs, such as the application programs described herein. Computing device 200 can be any of a wide variety of computing devices, such as a desktop computer, a notebook computer, a server computer, a handheld computer, tablet computer and the like.

Computing device 200 includes one or more processor(s) 202, one or more memory device(s) 204, one or more interface(s) 206, one or more mass storage device(s) 208, one or more Input/Output (I/O) device(s) 210, and a display device 230 all of which are coupled to a bus 212. Processor(s) 202 include one or more processors or controllers that execute instructions stored in memory device(s) 204 and/or mass storage device(s) 208. Processor(s) 202 may also include various types of computer-readable media, such as cache memory.

Memory device(s) 204 include various computer-readable media, such as volatile memory (e.g., random access memory (RAM) 214) and/or nonvolatile memory (e.g., read-only memory (ROM) 216). Memory device(s) 204 may also include rewritable ROM, such as Flash memory.

Mass storage device(s) 208 include various computer readable media, such as magnetic tapes, magnetic disks, optical disks, solid-state memory (e.g., Flash memory), and so forth. As shown in FIG. 2, a particular mass storage device is a hard disk drive 224. Various drives may also be included in mass storage device(s) 208 to enable reading from and/or writing to the various computer readable media. Mass storage device(s) 208 include removable media 226 and/or non-removable media.

I/O device(s) 210 include various devices that allow data and/or other information to be input to or retrieved from computing device 200. Example I/O device(s) 210 include cursor control devices, keyboards, keypads, microphones, monitors or other display devices, speakers, printers, network interface cards, modems, lenses, CCDs or other image capture devices, and the like.

Display device 230 includes any type of device capable of displaying information to one or more users of computing device 200. Examples of display device 230 include a monitor, display terminal, video projection device, and the like.

Interface(s) 206 include various interfaces that allow computing device 200 to interact with other systems, devices, or computing environments. Example interface(s) 206 may include any number of different network interfaces 220, such as interfaces to local area networks (LANs), wide area networks (WANs), wireless networks, and the Internet. Other interface(s) include user interface 218 and peripheral device interface 222. The interface(s) 206 may also include one or more user interface elements 218. The interface(s) 206 may also include one or more peripheral interfaces such as interfaces for printers, pointing devices (mice, track pad, or any suitable user interface now known to those of ordinary skill in the field, or later discovered), keyboards, and the like.

Bus 212 allows processor(s) 202, memory device(s) 204, interface(s) 206, mass storage device(s) 208, and I/O device(s) 210 to communicate with one another, as well as other devices or components coupled to bus 212. Bus 212 represents one or more of several types of bus structures, such as a system bus, PCI bus, IEEE 1394 bus, USB bus, and so forth.

For purposes of illustration, programs and other executable program components are shown herein as discrete blocks, although it is understood that such programs and components may reside at various times in different storage components of computing device 200, and are executed by processor(s) 202. Alternatively, the systems and procedures described herein can be implemented in hardware, or a combination of hardware, software, and/or firmware. For example, one or more application specific integrated circuits (ASICs) can be programmed to carry out one or more of the systems and procedures described herein.

Referring now to FIG. 3, an example of a computing environment 300 suitable for implementing the methods disclosed herein is illustrated. In some implementations, a server 302 a provides business approval functionality and processes into the system and provides access to a corresponding database 304 a in data communication therewith. The database 304 a may store item information and may record information such as data representing business plans and proposals. The database 304 a may additionally store plan and proposal information contained in a plurality of records for a business or organization. For example, the server 302 a may implement a user interface and web server for entering and receiving business plan requests for data stored in the database 304 a and formatting requested information into web pages that may be provided to customers and users during use.

A server 302 b may be associated with a retail merchant or by another entity providing data aggregation services. The server 302 b may be in data communication with a database 304 b. The database 304 b may store information regarding various aggraded customer, products and item attributes. In particular, information for attributes may data representing a name, description, categorization, reviews, comments, price, past transaction data, demographics, purchase history, social media connections, and the like. The server 302 b may analyze this data as well as data retrieved from the database 304 a and 304 c in order to perform methods as described herein. An operator may access the server 302 b by means of a workstation 306 that may be embodied as any general purpose computer, tablet computer, smart phone, or the like.

A server 302 c provides on-going customer information to a database 304 c in data communication therewith. The database 304 c may store customer profiles and may record updated information such as retail behavior, purchase history, social behavior and network connections and the like. The database 304 c may additionally store attribute information contained in a plurality of records from a plurality of sources connected over the internet. The server 302 c may provide access to the database 304 c to users and customers associated with a retailer, merchant or other user for approving business plans and proposals. The server 302 c may provide and allow access to original source systems. For example, the server 302 c may implement a web server for receiving requests for data stored in the database 304 c and formatting requested information into web pages that may be provided to customers during online sessions and planning. The web server may additionally be operable to receive information and store the information in the database 304 c.

The server 302 a, server 302 b and server 302 c may communicate over a network 308 such as the Internet or some other local area network (LAN), wide area network (WAN), virtual private network (VPN), or other network. A user may access data and functionality provided by the servers 302 a, 302 b, 302 c by means of a workstation 310 in data communication with the network 308. The workstation 310 may be embodied as a general purpose computer, tablet computer, smart phone or the like. For example, the workstation 310 may host a user interface for requesting aggregated data reports, displaying the reports, and receiving user interaction with various databases, and performing other functionality providing user access and manual influence of automatic processes. The workstation 310, workstation 306, servers 302 a, 302 b, 302 c and databases 304 a, 304 b, 302 c may have some or all of the attributes of the computing device 200.

With reference primarily to FIG. 4, an implementation of a workflow 400 will be discussed. At 410, information and data may be obtained automatically from various sources for use in creating one or more databases. As illustrated in FIG. 4, those sources may include retail brick and mortar stores, online merchant or other sites, as well as corporate or company knowledge and information. It will be appreciated that a database source may be a customer database comprising retail customer profiles and transaction histories corresponding to the retail customer profiles.

At 420 the information and data may be staged. Staging may be done incrementally, daily, or in some other manner without departing from the scope of the disclosure. Staging may utilize a common transaction model (CTM) and may include monthly and full refresh.

At 430, the workflow may use a computer assisted retrieval (CAR) engine. Database tables 432 and 434 may be automatically generated or created by the system. The system captures the input and automatically creates tables to store the data or information received from the sources once it is aggregated. Such database tables 432 and 434 may also hold or store captured, or new attribute information as created by the customer. Database table 432 may include flattened & transposed tables, whereas database table 434 may include common temporary tables.

At 440, aggregated totals may be output in a useable or meaningful form as database tables or otherwise. Such a meaningful form may be a table, report, or any other medium where aggregated data may be placed in a useable form for later use or processing. As new attributions are created for a customer, the workflow will use that information to build the necessary tables to aggregate totals without manual intervention. Such table generation may be in real-time or near real-time such that the aggregated totals are readily accessible and useable. Users are able to take the aggregated totals or calculations from the new attributions to make business decisions. At 480, 482, 484 the output may be used by various decision making entities to make business or other decisions.

It is a potential feature or benefit of the disclosure to decrease the “Time to Market.” The disclosure may allow business users to add additional attributes without going through a new development lifecycle involving costly involvement from a technical development team. It is another potential feature or benefit of the disclosure to allow flexibility to attribute metrics as needed based on the business “asks” or requests. It is another potential feature or benefit to provide a “true” analytical platform to answer business questions based around the customer. It is yet another potential feature or benefit to develop customized customer segmentations to items sold around seasonal and lifestyle merchandises. It is another potential feature or benefit to automate the process or workflow and provide the flexibility for the business users to develop attributes as needed, whereas current systems use attributes that are generated manually and developed through costly software development lifecycle.

The foregoing description has been presented for the purposes of illustration and description. It is not intended to be exhaustive or to limit the disclosure to the precise form disclosed. Many modifications and variations are possible in light of the above teaching. Further, it should be noted that any or all of the aforementioned alternate implementations may be used in any combination desired to form additional hybrid implementations of the disclosure.

Further, although specific implementations of the disclosure have been described and illustrated, the disclosure is not to be limited to the specific forms or arrangements of parts so described and illustrated. The scope of the disclosure is to be defined by the claims appended hereto, any future claims submitted here and in different applications, and their equivalents. 

The invention claimed is:
 1. A computer-implemented method for generating and optimizing attribute tables, comprising: receiving a request over a network to generate an attribute table corresponding to a business plan, wherein the business plan comprises at least one parameter; extracting without manual intervention from a user at least one attribute from the business plan that corresponds to the at least one parameter; automatically generating without manual intervention from a user, an automated table generation process executing on the computer, the automated table generation process including creation in storage of an attribute table having at least one field corresponding to the at least one attribute; automatically generating without manual intervention from a user, an automated request process executing on the computer, the automated request process including a plurality of requests for attribute data wherein each of the plurality of requests corresponds to a different source database; wherein the attribute table is optimized for holding retail related attribute data comprising customer profiles, product characteristic information, and retail channel information; wherein optimization of the attribute table comprises: flattening a data structure; partitioning related attributes together into subgroups; determining a hierarchy for each of the subgroups and generating metadata comprising information regarding the hierarchy for each of the subgroups; combining subgroups of attributes into a plurality of subgroup tables based on the hierarchy, wherein the flattening, partitioning, and determining the hierarchy minimize the number of subgroup tables according to the retail related attribute data by grouping at least two of: the customer profile, the product characteristic information, and the retail channel information as related into one of the plurality of subgroup tables as a portion of the flattened data structure after receiving the attribute data from the plurality of requests for attribute data from the different source databases, and wherein the optimized attribute table is selectively generated for only the retail related attribute data based on the automatically generated plurality of requests for attribute data of the automated request process; transposing the subgroups when combining the subgroups within an optimized table; and automatically generating queries for each of the subgroup tables and aggregating the query into a common temporary table; and automatically generating a report conveying the aggregated attribute information corresponding to the business plan.
 2. The method of claim 1, further comprising maintaining the hierarchy of the subgroups through a plurality of levels of combinations during aggregation.
 3. The method of claim 1, further comprising aggregating attribute data from a plurality of retail source databases representing a plurality of retail channels.
 4. The method of claim 3, further comprising automatically generating a plurality of queries for attribute data wherein each request corresponds to one of the different retail source databases.
 5. The method of claim 4, wherein the queries are generated to specifically correspond to each of the different retail channel databases such that the requests differ according to the partition within which corresponding subgroup data resides.
 6. The method of claim 1, further comprising generating meta data comprising information regarding the combining of the subgroups stored within the attribute table.
 7. The method of claim 1, wherein the attribute table is refreshed at a recurring interval.
 8. The method of claim 7, wherein the recurring interval is monthly.
 9. The method of claim 7, wherein the recurring interval is daily.
 10. A system comprising one or more processors and a computer-readable media comprising instructions causing the one or more processors to: receive a request over a network to generate an attribute table corresponding to a business plan, wherein the business plan comprises at least one parameter; extract without manual intervention from a user at least one attribute from the business plan that corresponds to the at least one parameter; automatically generate without manual intervention from a user, an automated table generation process executing on the processor, the automated table generation process including creation in storage of an attribute table having at least one field corresponding to the at least one attribute; automatically generate without manual intervention from a user, an automated request process executing on the computer, the automated request process including a plurality of requests for attribute data, wherein each of the plurality of requests corresponds to a different source database; wherein the attribute table is optimized for holding retail related attribute data comprising customer profiles, product characteristic information, and retail channel information; wherein optimization of the attribute table comprises: flattening a data structure; partitioning related attributes together into subgroups; determining a hierarchy for each of the subgroups and generating metadata comprising information regarding the hierarchy for each of the subgroups; combining subgroups of attributes into a plurality of subgroup tables based on the hierarchy, wherein the flattening, partitioning, and determining the hierarchy minimize the number of subgroup tables according to the retail related attribute data by grouping at least two of: the customer profile, the product characteristic information, and the retail channel information as related into one of the plurality of subgroup tables as a portion of the flattened data structure after receiving the attribute data from the plurality of requests for attribute data from the different source databases, and wherein the optimized attribute table is selectively generated for only the retail related attribute data based on the automatically generated plurality of requests for attribute data of the automated request process; transposing the subgroups when combining the subgroups within an optimized table; and generate queries for each of the subgroup tables and aggregating the query into common temporary tables; and automatically generate a report conveying the aggregated attribute information corresponding to the business plan.
 11. The system of claim 10, further comprising maintaining the hierarchy of the subgroups through a plurality of levels of combinations during aggregation.
 12. The system of claim 10, further comprising aggregating attribute data from a plurality of retail source databases representing a plurality of retail channels.
 13. The system of claim 12, further comprising generating a plurality of queries for attribute data wherein each request corresponds to one of the different retail source databases.
 14. The system of claim 13, wherein the queries are generated to specifically correspond to each of the different retail channel databases such that the requests differ according to the partition within which corresponding subgroup data resides.
 15. The system of claim 10, further comprising generating meta data comprising information regarding the combining of the subgroups stored within the attribute table.
 16. The system of claim 10, wherein the attribute table is refreshed at a recurring interval.
 17. The system of claim 16, wherein the recurring interval is monthly.
 18. The system of claim 16, wherein the recurring interval is daily. 